A Repository of Frameworks, Guides, and Tools.

Start Here: The Emblem DTC Library

Built for $2M–$20M brands.

A strategic DTC library for outlier founders and operators of $2M-$20M brands. Built to be both a linear and modular repository for those designing profitable, resilient DTC brands in 2025 and beyond.
4 min read
Updated on
2025 May 12
IntroLibrarySubscribe

This is Emblem’s living library built for $2M-$20M DTC Brands. Designed for outlier DTC founders, operators and marketers. Builders who are aligned with enduring profit growth and contributing to better lasting human outcomes.

This library follows a linear progression where each Flagship Module builds on top of the next. Including frameworks, guides, and tools.

While we recommend you go through each sequentially, we designed it modularly too. That way you can jump straight to the section that’s relevant to your circumstance.

Start down the rabbit hole with our approach to DTC Growth and how we design Acquistion Systems in 2025:
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→ Read First: The Enduring Brand (Emblem Thesis)

Library

The process

Make advertisements that people want to watch. Create immediate sales + build brand equity for the long-tail of sales.
01

Baseline

We take a pulse check at where your business has been, where it's at and where you want to go.

02

Architecture Audit

We take a dive into your digital architecture and infrastructure to make sure everything firing the right way. Performance Dashboard, Pixels, events, server-side tracking, and all that geeky stuff.

03

Hero Analysis

We research your existing customers based off your data and customer reviews. We create a detailed profile of who your customers are and place it in a Manilla folder that says "Our People".

04

Conception

We go on walks, take showers, stay away from social media and let our minds got bored to the point our brains go on overdrive and create whacky ideas. Ideas that mostly suck but there'll be advertising gems.

05

Produce

We story board, script, shoot, edit, and create variations of our creatives. We launch them through paid media doubling down on Ad platform's machine learning and marry art + science.

06

Compound

Take the learnings, double down on the winners, look for arbritage opportunities to focus on and compound the wins. Slowly but methodically to get the snowball rolling down the hill.

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