Our view on DTC Growth in 2025 → The DTC Library
Catalyst was developed as a comprehensive acquisition framework that connects every marketing initiative back to your P&L and sets your business on a Contribution-Profit Standard.
When imagination meets logic and transcends. Generated with MidJourney (2022).
Meta and Google Paid Media tied to the P&L. We prioritize metrics in a Signal Stack with Contribution Profit as true north. The highest fidelity marketing metric tied to the P&L. Followed by primary metrics including Blended ROAS, secondary metrics including New Customer ROAS, and tertiary channel metrics including Facebook ROAS.
We take a pulse check at where your business has been, where it's at and where you want to go.
We take a dive into your digital architecture and infrastructure to make sure everything firing the right way. Performance Dashboard, Pixels, events, server-side tracking.
We research your existing customers based off your data and customer reviews. We create a detailed profile of who your customers are and place it in a Manilla folder that says "Our People".
We go on walks, take showers, stay away from social media and let our minds got bored to the point our brains go on overdrive and create whacky ideas. Ideas that mostly suck but there'll be advertising gems.
We story board, script, shoot, edit, and create variations of our creatives. We launch them through paid media doubling down on Ad platform's machine learning and marry art + science.
Take the learnings, double down on the winners, look for arbritage opportunities to focus on and compound the wins. Slowly but methodically to get the snowball rolling down the hill.
Results tied to the P&L
