Our view on DTC Growth in 2025 → The DTC Library
Catalyst was developed as a comprehensive acquisition framework that connects every marketing initiative back to your P&L and sets your business on a Contribution-Profit Standard.
When imagination meets logic and transcends. Generated with MidJourney (2022).
Meta and Google Paid Media tied to the P&L. We prioritize metrics in a Signal Stack with Contribution Profit as true north. The highest fidelity marketing metric tied to the P&L. Followed by primary metrics including Blended ROAS, secondary metrics including New Customer ROAS, and tertiary channel metrics including Facebook ROAS.
We take a pulse check at where your business' historicals, where it's at and your target. We construct a forecast on the likely outcome based on seasonality, returning customers and historical data and introduce game plan options to engineer a different future.
We take a dive into your digital architecture and infrastructure to make sure everything firing the right way and align your target metrics to a Signal Stack, our framework for how to prioritize DTC Growth metrics. Performance Dashboard, Pixels, events, server-side tracking.
We research your existing customers based off your historical data, customer reviews, and unsolicited feedback from customers in the wild (Reddit, IG Reel comments, YouTube comments). We create a detailed profile to inform creative concepts.
A Creative Portfolio Framework is the strategy that informs what ad to make next based on gaps in your current mix. We audit your historical creative by offer, persona, angle, media type, and style, to find the highest-leverage TAM opportunities. Then construct a Creative Portfolio roadmap tied back to growing Contribution Profit.
We produce net-new concepts based on your Tailored Creative Portfolio roadmap. We story board, script, shoot, edit, and create variations. We launch them through paid media doubling down on Meta Ad and Google Ad platform's machine learning and marry art + science.
Take the learnings, double down on the winners, look for arbritage opportunities to focus on and compound the wins. Slowly but methodically to get the snowball rolling down the hill.
Results tied to the P&L
