We focus on the boring yet timeless fundamentals 80% of the time + innovate 20% of the time with unconventional projects.
Make advertisements that people want to watch. Create immediate sales + build brand equity for the long-tail of sales.
Strategy, Paid Social, Data Analytics all tied to the P&L. We prioritize metrics in a hierarchy leading with business metrics of Contribution Margin aka cash in the bank, MER (Media Efficiency Rating) also known as Blended ROAS, and aMER (Acquisition MER).