Mission. Vision. Values. Process. Team.

Enduring DTC Profit Growth for One of None Brands

Long term games with good people that are breaking categories.

At Emblem, we partner with One of None consumer brands ($2M-$20m annual rev). Brands that are divergent and fundamentally different instead of incrementally better. We support DTC owners & operators by building enduring profit-first acquisition
systems.

Over the past 5 years, we’ve helped brands reach their first $4M-$7M in revenue, reach $1M months, and contributing to a $70M exit

‍What feeds our souls:‍
Innovation, divergence, crafstmanship, creation, longevity, regenerative practices.

What feeds our minds & hearts:
Growth strategy, data analytics, creative, paid media, first-principles thinking

‍

We're growing the pie. A pie of fulfillment, health, & meaningful relationships. We do that by amplifying One of Nones.

Product Shoot for Carnivore Aurelius

To Future Partners and Teammates of Emblem:

Building an enduring DTC brand means having a Daring Stance. Championing something that not only attract but repels. To avoid a sameness and neutrality that leads to median outcome. To be a One of None means breaking an existing paradigm. That's the foundation that informs the rest of growth.

In modern commerce, profitable growth requires aligning marketing, operations, and profitability into one cohesive strategy.

That’s why we developed Catalyst, a framework that connects every marketing initiative back to your P&L and sets your business on a Contribution-Profit Standard.

Solutions:
-Growth Strategy tied to the P&L
-Performance Ad Creative powered by a Creative Portfolio Framework
-Asymmetrically Structured Paid Media & Search. Minimize Downside. Maximize Upside.

Through a combination of strategic insights, creative expertise, and campaign execution, we help brands grow sustainably as a One of None.

Kenny Hoang

Our values

Relentlessly Resourceful & Proactive

Challenges are inevitable. We take ownership, adapt, and deliver with urgency.

Asymmetric Inputs

Discerning the next choice to make that will increase the chances of making all the difference.

Beyond the Standard

Embracing a high standard while not settling for less than that high standard.

The Consumer Is the Compass

Every decision is guided by a deep understanding of our consumer. What they value, need, and aspire to.

The process

Make advertisements that people want to watch. Create immediate sales + build brand equity for the long-tail of sales.

Baseline

We take a pulse check at where your business has been, where it's at and where you want to go.

Architecture Audit

We take a dive into your digital architecture and infrastructure to make sure everything firing the right way. Performance Dashboard, Pixels, events, server-side tracking, and all that geeky stuff.

Hero Analysis

We research your existing customers based off your data and customer reviews. We create a detailed profile of who your customers are and place it in a Manilla folder that says "Our People".

Conception

We go on walks, take showers, stay away from social media and let our minds got bored to the point our brains go on overdrive and create whacky ideas. Ideas that mostly suck but there'll be advertising gems.

Produce

We story board, script, shoot, edit, and create variations of our creatives. We launch them through paid media doubling down on Ad platform's machine learning and marry art + science.

Compound

Take the learnings, double down on the winners, look for arbritage opportunities to focus on and compound the wins. Slowly but methodically to get the snowball rolling down the hill.