Rapid testing new offers across different products and verticals to scale our Lead Generation efforts. Our bread and butter was Credit Card Debt and Credit Repair spending upwards of $1M per month on advertising spend. We wanted to scale our success across new products and verticals including Medicare, Auto Insurance, and Health Insurance. We tested these offers across Facebook, Instagram, Snapchat, TikTok. Audience Testing, Optimization Testing, Creative Testing, Landing Page and Advertorial Testing. We leveraged User Generated Content as well as Celebrity Endorsed Creatives. All of these efforts across a lean team of a dozen strategists, media buyers, and creatives all led to a $70M Public Acquisition in 2022 by a $1B Inc 5000 Firm.
You've helped us test new products quickly across different channels that's helped us scale to where we are today. We love having you here brother.
Advertising tied to the P&L.