Rapid Testing Offers, Creative Scripting, & Paid Media for $20M Lead Acquisition Firm (Acquired for $70M by NYSE: MAX)

Rapid testing new offers across different products and verticals to scale our Lead Generation efforts. This companies bread and butter was Credit Card Debt and Credit Repair spending upwards of $1M per month on advertising spend. We were tasked with scaling their success across new products and verticals including Medicare, Auto Insurance, and Health Insurance. We were responsible with testing these offers across Facebook, Instagram, Snapchat, TikTok. Audience Testing, Optimization Testing, Creative Testing, Landing Page and Advertorial Testing. We leveraged User Generated Content as well as Celebrity Endorsed Creatives. All of these efforts unlocked incremental growth by scaling horizontally across new products. This was done across a lean team in addition to us, of a dozen strategists, media buyers, and creatives all contributed to $20M in yearly revenue and a $70M Public Acquisition in 2022 by a $1B Inc 5000 Firm.