Our founder worked at an Ecommerce Holding Company doing $40M a year with a portfolio of 12 Brands at any given time. Their Paid Social buying was already well-developed. Our founder learned their accounts and brought in a breath of fresh air in terms of Marketing Methodology, Strategy and tactics from contracting for a previous Enterprise level agency. He introduced breaking down creative iteration by impressions to 3 second ratio, 3 second ratio to 10 second ratio, average watch time, outbound click time as measurements of creative performance. This was always talked about at the previous agency but didn't have broad recognition as it does today. Kenny worked with the creative team to ideate and marry performance creative to the their key success metrics.