3.16x growth YoY for 8 Figure Food & Beverage Brand

Helped this hyper growth Food & Beverage DTC brand scale from mid 7-figures to nearly $20M in 2025 and Q1 2026. They're pacing to $50M with the introduction of retail to the sales mix. They have a solid product development and logistics team, creative team, growth strategist leading targets and forecasting, web and retention team. What was missing was getting the founder out of the day-to-day of Acquisition and Meta Paid Media. After a couple months, we quickly earned the founder's trust and had autonomy with daily optimization of the Meta ad account. Managed the Meta ad account that spent between $15k-$40k/day during peak season. Checked results each day and redistributed budgets based on aMER targets + TripleWhale New Customer ROAS. Factoring 7 day click for Opener ads and last click 1 day for Closing ads. Built tests to reach new people and studied which campaigns brought in first-time buyers. Built tests finding the highest correlation to Meta's attribution optimization setting to aMER is optimizing for 7 day click 1 day view in Meta. Calibrated between volume (Total Ad Spend/Meta spend) and efficiency (aMER/New Customer ROAS) based on different monthly targets.